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Campaign Management - Overview | Management | Technical
The most powerful marketing analysis tool at your fingertips
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Marketing, Sales and Field Force users can work through a browser enabled application delivering extreme performance capabilities.
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Use IMS and/or NDC/WK data to deliver powerful aggregated details of real and custom group practices. Real group practice data can be sourced from SK&A, IMS or other third parties.
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Drill into highly relevant data - view at overall group practice level, or slice into individual physician performance. Cut by geography, account/payer/plan, market/product.
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Key Product Benefits
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Develop highly targeted pull-through campaigns
Plan, initiate and development head office and field based marketing activities through a customized workflow - capturing all necessary information, and accepting appropriate management or director approvals.
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Flexible campaign possibilites
Target highly granular groups of physicians via a sophisticated search mechanism. Identify the highest writers for particular products, plans and geographies.
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Measure effectiveness
Baseline your campaign as it commences, create volume or share based targets, and measure performance over the life of the campaign.
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Management overviews
Provide high level campaign summaries for management to instantly give the 'big picture'. See which campaigns are working well, and those which need further attention.
What capabilities does our solution provide?
 | Leverage information held in your current territory management system - provide field based users with tailored default views in the system - default their products, markets, geographies and accounts. |
| Easily extensible as more data becomes available. Include Formulary information, samples and details, etc. |
| Integrates with existing Office based technology - high quality reports in Excel, presentations ready for delivery in Powerpoint. |
| Payer/Account/Plan hierarchies are easily managed and integrated - use a third party source, or your own internal resource. |
| Any geographical hierachy supported - analyze using your current geographical structures, across separate sales clusters or division. Separate specialty geography structures can be supported. Includes state based analysis. |
| Intuitive design - easy to learn and use with little training required. |
| High security maintained through industry standard protection. Also integrates with existing corporate security to give seamless/single sign on. |
| Customize your market basket definitions at any time. (Make them static if desired.) |
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