The Reporting & Tracking System - Overview | Management | Technical
The most powerful marketing analysis tool at your fingertips.
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Using a specifically evolved RDBMS framework, we process your syndicated data feeds into a highly optimized aggregated set of fact tables, dimensions and mappings. Turnaround time for large data volume processing can be greatly reduced.
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Our data interrogation mechanisms are closely coupled to the processed data for extreme performance.
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Users consume information through their web browser via our responsive front end application. On screen data can be seamlessly exported into Excel, PowerPoint, PDF and Word.
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Key Product Benefits
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Flexible infrastructure
House the infrastructure in your own data farm, or use our 'service provider' facilities within a dedicated internet hosting service. Oracle 9i (or higher) recommended.
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Quick and easy
Response time for queries is typically 1 to 2 seconds - all metric changes happen immediately. Users have a highly interactive experience. The '3 clicks or out' rule is observed.
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Customization and stored views
Any view of the data created by a user can be stored for retrieval later. These can be easily shared with colleagues. When data is refreshed, the view is automatically refreshed too.
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Simple deployment
Users need an internet connection and a web browser. That's it! Changes and system maintenance are centrally managed and easily rolled out.
What capabilities does our solution provide?
 | Supported with industry standard relational database - Oracle 9i (or better). Scales with facilities purchased - use Partitioning or Clustering if these options are available. |
 | Simple web browser based roll out - operates with Microsoft IE6 & IE7 and Mozilla FireFox 2. |
 | Export capabilities for Microsoft PowerPoint, Excel and Word. Plus PDF compatible. Exports are high quality representations of on screen results - what you see is what you get. |
 | Easy to learn and use with little training required. Link training material directly to the application for easy reference. |
 | Integration with corporate security standards for single sign on. |
 | User synchronization with your territory management system - provide field based users with tailored default views in the system - default their products, markets, geographies and accounts. |
 | Configure market basket definitions centrally, or allow users to configure their own baskets. Create psuedo-products by grouping other products together. |
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