The Reporting & Tracking System - Overview | Management | Technical
The most powerful marketing analysis tool at your fingertips.
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In today's marketplace, securing competitive advantage can be key in driving business success. So how can you gain the advantage in such a fast-moving, highly competitive environment?
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We believe it is by having access to in depth data analysis tools, which allow you to know more about your product, the market and your competitors at the earliest possible opportunity.
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For example, how is your product performing against its peers, which health plans are your products being sold through, who is more competitive than you. All of this is vital information that could give you the edge.
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Key Product Benefits
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Performance analysis
"Reporting & Tracking" gives your users the ability to analyse performance by geography, product/market, plan/account/payer, time and method of payment. Users can immediately see the effect of sales and marketing efforts. Managers can monitor their districts or regions.
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Quick and easy
The system is highly responsive with 1-2 second response times for all reporting and there is no complex set up required for scenario modelling. In addition, little training is required as analysis tools are simple to use and intuitive.
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Flexible and easy to customise
Composite plans/payers can be created by combining several real plans/accounts/payers. These can then be analysed alongside actual data.
Following are some examples of reports generated by the Reporting & Tracking System.
Market Report
The market report displays data on a chosen customizable market basket. It is easy to see how well a product is doing against its competitors. You can slice the data by geography and plan, showing the data most relevant to you.
Account Report
This report concentrates on the plans, showing data for a number of plans over 24 months. You can see where your opportunities are to increase sales. You can also view the Top 20 plans for the selected options as in this screenshot.
Payment Report
Here you can see how your product is paid for compared to others in the selected market and geography. Also on this page you can view data over 12 months for a chosen payment method.
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