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high quality output to share with colleagues, management and customers, including real time information. Establish lists of target physicians based on plans and products. Easily distribute targeting information amongst the sales team broken down by territories.
Develop highly targeted pull-through campaigns, plan, initiate and develop head office and field based marketing activities through a customised workflow - capturing all necessary information, and accepting appropriate management or director approvals. For flexible campaign possibilities target highly granular groups of physicians via a sophisticated search mechanism. Identify the highest writers for particular products, plans and geographies. Measure effectiveness, baseline your campaign as it commences, create volume or share based targets, and measure performance over the life of the campaign. Management overviews provide high level campaign summaries for management to instantly gain the 'big picture'. See which campaigns are working well, and identify those which need further attention.
Provide your head office and field based users with an extremely powerful performance application delivering vast levels of information for real group practices and for groups they compose themselves. Easy deployment via any web browser and internet/intranet connection. Integrate with Microsoft Office applications for information delivery to colleagues, customers or third parties. Database support provided by Oracle 9i or higher. Systems scale well from entry level Oracle and upwards via partitioning, parallel processing or clustering.
Software Science
Create Pull-through
Develop highly targeted pull-through campaigns.
Our systems allow you to take in-depth analyses and queries to create marketing campaigns that are highly targeted, either for specific products or accounts/plans, down to specific individual prescribers who you may wish to target. Campaign management. Goals and targets are easy to set against these, the success of the campaign can be measured by comparing your start baseline with your ongoing performance throughout the duration. Professional support material. The application can create documents for you - adhering to templates and brand guidelines - to deliver professional, high quality materials. Formats supported include PowerPoint, Excel, Word and PDF.
Look at campaign overviews for the entire field force, or for a single geography, product or plan. Customise your home page depending on your role and needs.
Drill down to see prescribing characteristics of a single physician.
PowerPoint files are natively generated in high quality - not requiring any further modification by users prior to delivery to management or customers.
Provide a centralised method for managing and operating pull through activities in Sales, Marketing and Managed Markets. Set targets and monitor status. Start with a baseline and measure real-world performance as each campaign progresses. Create
